(version 1.0 dated 26/01/2026)
Dear Visitor (hereinafter, “You" or the ‘"User“),
This Internet website (https://peck.it//; hereinafter, the “Website“) is owned by the company Peck S.p.A, having its registered office in Via Spadari no. 9, 20123, Milan (MI) VAT no. and Fiscal Code no. 09828820150 (hereinafter, “We" or the “Company“).
Since our Website uses the so-called cookies for several purposes, we hereby aim at explaining to You what cookies are and how they are used on the Website.
Certain cookies (the so called proprium cookies or first party cookies) are conveyed and controlled by us directly. The Company collects and processes your personal data by means of these cookies. In this policy, pursuant to Article 13 of Regulation (EU) 2016/679 of 27 April 2016 on the protection of natural persons with regard to the processing of personal data (the “Regulation”) we explain how we collect this data, for what purposes and what your rights are.
To the contrary, other cookies (the so called third parties cookies) are conveyed and controlled by third parties. This policy includes links to the policies published by such third parties. We hereby invite you to read such policies carefully.
If You are not familiar with cookies, please read carefully this policy and the general privacy policy of the Website, in order to make your choices consciously.
The Company takes the utmost account of the right to privacy and protection of personal data of its Users. For any information related to this Cookie Policy, Users may contact the Company at any time, using the following methods:
You can also contact the Data Protection Officer (RPD or DPO) of the Company, whose contact details are shown below: the company Shibumi S.r.l., in the designated person of Lapo Curini Galletti, who can be contacted at the following email address: privacy@peck.it.
The cookies are small text files that the websites visited by a user send directly to its terminal (usually, to the browser), where they are memorised to be transmitted to the same websites at the following visit of the same by the same user (the so-called proprium first party cookies). During the web surfing of a website, a user may receive on its terminal also cookies of other websites or of other web servers (the so-called third parties cookies); this happens because there may be elements on the visited website, such as images, maps, sounds, links to specific web pages of other domains that are on servers other than the server on which the requested page is placed. In other words, such cookies are set up on a website other than the one that is currently visited.
The cookies may have a duration limited to a single session of navigation on the browser (the so-called session cookies), and, in such event, they deactivate automatically once the browser is closed by the user; or may have a predetermined duration and, in such event, they will remain memorised and active on your hard disk until the expiry date, thus continuing collecting information during different sessions of navigation on the browser (the so-called permanent cookies).
The cookies are used for several purposes. Certain cookies are necessary in order to allow You to surf the Website and benefit of its functionalities (the so-called technical cookies). Other cookies are used in order to obtain statistical information, whether in aggregate or not, about the number of users accessing the Website and how the Website is used (the so-called monitoring cookies or analytics). To the end, other cookies are used in order to track your consumer profile and make You viewing advertisings that may be of interest for You, since complying with your preferences and your consumer habits (the so-called profiling cookies).
In order to know more in details such different categories of cookies please continue reading such policy. Please discover how they work and for what use they are for and choose freely if you want to consent to their use or prevent the same.
The technical cookies are used on the Website for the sole purpose to make You able to surf the Website and allow You to use its functionalities. They are first party cookies, since they are conveyed directly by us on the Website.
Certain technical cookies are essential to offer You an optimal surfing experience or in order to allow You to authenticate on the Website, for example in order to make a purchase on the Website or to enter into your reserved area (the so-called surfing cookies). The surfing cookies are normally session cookies and, therefore, once the surfing browser is closed, are automatically deactivated.
The technical cookies are useful in order to allow You to memorise your preferences (for example, the language or the Country) without setting up the same at the following visits (the so-called functionalities cookies). For such reason, the functionalities cookies are often lasting cookies, since they remain memorised on your computer also after the closure of the surfing browser, until the scheduled expiry date or until when you decide to eliminate the same.
The Website currently uses the technical cookies listed in the table at the end of paragraph I.
As provided by the Applicable Law, your prior consent is not required for the installation of technical cookies, as referred to in paragraph B.1 above. You are free to block the installation of technical cookies by modifying the settings of your browser (read paragraph E, no. 1 to find out how to do this). However, please note that by blocking the installation of technical cookies, or subsequently deleting them, your ability to access the Website, to use all or part of it, to enable or disable certain functions or to receive certain services may be totally or partially compromised.
The analytics are used on the Website in order to collect statistical information, whether on aggregate or not, on the number of users accessing the Website and on how the same visit the same.
The analytics cookies of this Website are third parties cookies, since they are not conveyed directly by us, they are not installed directly by the Company but by third parties subjects.
Third parties analytics cookies are installed on the Website with your prior consent, since the same are not anonymised, given that third parties can access to analytics disaggregated data at the IP address level (in other words, using these cookies, third parties could theoretically go back to your identity by means of the IP address).
For this reason, when you access the Website, a special banner is displayed, informing you that (i) third-party analytics cookies are used on the Website and that (ii) by closing the banner, scrolling the home page or clicking on any element of the home page outside the banner, you consent to the use of cookies. If you consent to the installation of cookies in this manner, we will keep track of your consent through a special technical cookie. This will prevent the cookie banner from appearing during your subsequent visits to the Website. Please note that if you delete this technical cookie from your browser in the manner described in paragraph E, no. 1) below, the record of your consent will be lost and, therefore, the cookie banner will be displayed again during your next visit to the Website.
The Website currently uses the technical cookies listed in the table at the end of paragraph I.
You are clearly free to block the installation of analytics cookies in any moment whatsoever and this will not compromise in any manner whatsoever the possibility to visit the Website and benefit of its contents. Please read carefully the third parties cookies policies, following the links specified in the table in paragraph I.
In order to prevent Google Analytics from using their data, Website Users can install a browser add-on provided by Google which, once installed and activated, disables Google Analytics measurement for any website visited by the user. Please note that this add-on only disables Google Analytics measurement. For more information, Users can refer to Google’s privacy policy https://policies.google.com/privacy and/or the following link:
https://support.google.com/admanager/answer/2839090?hl=en.
The profiling cookies are used to create a user’s profile, based on the preferences and likings showed by You during the navigation on Internet and to make You display advertisings consistent with your profile. In such way, the advertisings that You will display on our Website could be more of interest for You.
The Website currently uses the technical cookies listed in the table at the end of paragraph I.
For this reason, when you access the Website, a special banner is displayed, informing you that (i) third-party analytics cookies are used on the Website and that (ii) by closing the banner, scrolling the home page or clicking on any element of the home page outside the banner, you consent to the use of cookies. If you consent to the installation of cookies in this manner, we will keep track of your consent through a special technical cookie. This will prevent the cookie banner from appearing during your subsequent visits to the Website. Please note that if you delete this technical cookie from your browser in the manner described in paragraph E, no. 1) below, the record of your consent will be lost and, therefore, the cookie banner will be displayed again during your next visit to the Website.
You are clearly free to block the installation of profiling cookies in any moment whatsoever and this will not compromise in any manner whatsoever the possibility to visit the Website and benefit of its contents. In the event that you decide to deactivate the behavioural advertising, this does not mean that you will not receive advertisings on the Website. However, the banners that you will display on the Website could not reflect your interests or your preferences on the browser you are actually using.
The Google AdServer profiling cookie allows the Company to collect data in its capacity as “Data Controller”. Furthermore, for the AdServer service offered by Google to the Company and used by the Company, Google declares itself to be the independent “Data Controller” of Users’ personal data. Therefore, for the collection of data and for the processing resulting from the use of the AdServer, the Company has no control or power over the processing carried out by Google, as it is merely a user of the service (which is technically managed by Google).
Users may object to the use of AdServer profiling cookies by clicking on the following link: https://adssettings.google.com/. For information about the possible transfer of Users’ personal data abroad by Google or the retention period of data processed in the context of the use of the AdServer, Users can refer to Google’s privacy policy https://policies.google.com/privacy and/or the following link:
https://support.google.com/admanager/answer/2839090?hl=en.
There are several options to manage, disable and remove the cookies.
(1) Modify your browser settings
Please follow the instructions provided by your browser’s producer to discover how to manage, disable or remove all the cookies (technical, analytics and profiling):
Please be careful in making your choice. Indeed, by blocking the receipt of all the cookies indiscriminately, including the technical ones, without providing a specific exception for the Website, you might be no more able to surf on the Website or to benefit, in whole or in part, of its functionalities. Furthermore, removing all the cookies from the browser, also the technical cookies could be removed and, therefore, you could remove the preferences set up by using the Website or no more find products or services included in your basket.
(2) Use our interactive instruments or those provided by third parties
In order to disable the third parties cookies, please see the privacy policies of those third parties installing analytics cookies (see paragraph C above) or profiling cookies (see paragraph D above) in order to know the other instruments available to you for managing, disabling and removing cookies and, more in general, to oppose to their use. Please be reminded that, by disabling third parties cookies, (i) you are opposing to their use not only on the Website, but on all the Internet websites on which such cookies are used and (ii) the possibility to surf on the Website and use its functionalities will not be jeopardised in any manner whatsoever.
(3) Use the Internet website Internet www.youronlinechoices.eu/it/
Your Online Choices is an Internet website managed by the non-profit association European Interactive Digital Advertising Alliance (EDAA), the Italian version of which can be found at the address www.youronlinechoices.eu. It provides information on behavioural advertising based on profiling cookies (https://www.youronlinechoices.com/uk/about-behavioural-advertising) and allows Internet users to easily opt-out of the installation of the main profiling cookies installed by advertisers and used on Internet websites (https://www.youronlinechoices.com/uk/your-ad-choices). Before using this tool, we recommend that you carefully read the general terms and conditions of service of the Your Online Choices website (https://www.youronlinechoices.com/uk/terms-conditions), as well as the frequently asked questions (FAQ) (https://www.youronlinechoices.com/uk/faqs) and the help page (https://www.youronlinechoices.com/uk/opt-out-help).
Please use Your Online Choices consciously. Indeed, notwithstanding that many of the most important marketing companies using cookies are members of the same, certain third parties installing cookies through the Website could not be members of Your Online Choices. Therefore, the use of Your Online Choices does not guarantee that third parties cookies will be received surfing on the Website. Please be remained that, removing all the cookies from the browser, also the technical cookies released by Your Online Choices in order to remind your choices could be removed, thus reactivating third parties cookies.
As highlighted under the preamble of this cookie policy, the Company collect and process certain personal data by means of the cookies conveyed directly on the Website (first party cookies). The Company acts as data controller of such data, in compliance with the provisions of the Regulation. Please note that we will process your data with electronic instruments only, in a much automatised manner and without any human intermediation. Therefore, our employees and coworkers will never access the content of your personal data obtained by means of cookies, meaning that they will never be able to see and/or have any direct PII (Personally Identifiable Information), that is information from which it will be possible to identify you directly.
Certain employees of ours and coworkers, appointed by us as data persons in charge of the processing, could make maintenance operations on IT systems that host your data, without the possibility to access their actual contents.
The personal data could be memorised on servers managed by third parties (for example, providers of IT systems) or may be managed by online marketing specialised subjects, acting as Data Processor on the basis of a specific written appointment by the Company. We inform you that, in compliance with the conditions and guarantees established by the Regulation, your data may be transferred to countries outside the European Economic Area, which may not offer a level of privacy and personal data protection comparable to that guaranteed by Italian and European privacy laws. However, where the Company acts as data controller, we will take the utmost care to ensure data security and will therefore proceed with the management of such transfers with all due care and guarantees.
Your personal data will not be transferred to third parties Data Controller, nor will be disseminated.
All processing activities are carried out using methods strictly related to the purposes themselves and, in any case, in such a way as to guarantee the security and confidentiality of the data.
Users’ personal data will be stored for the time strictly necessary to fulfil the primary purposes outlined in the previous paragraphs, or in any case for as long as necessary for the civil protection of the interests of both Users and the Company.
As explained, Users’ personal data, processed by the Company as data controller, will be stored for the time strictly necessary to fulfil the purposes described in the previous paragraphs and, in any case, for the time periods referred to in paragraph H.
We hereby inform you that, complying with the requirements and the guarantees provided under the law, your data could be transferred to Countries outside the European Economic Area (EEA) that could not guarantee a level of privacy and personal data protection equal to the level of protection guaranteed by the Applicable Law, but as Data Controller we take the utmost account of the right to security, therefore we will process such transfers with all due care and guarantees and, therefore, we will handle such transfers with all due care and guarantees in accordance with the Applicable Law and, in particular, in accordance with articles 45 (Transfer on the basis of an adequacy decision) and 46 (Transfer subject to adequate safeguards) of the Regulation.
Specifically, for the provision of the Google Analytics service, the Company’s supplier, Google Ireland Limited, may transfer the pseudonymous personal data of Website Users outside the EEA, on the basis of the so-called Standard Contractual Clauses and, in particular, to the United States, adopting additional measures to ensure that the transfer takes place in accordance with the Regulation itself. Further information about the additional security measures applied by Google Ireland Limited for transfers of personal data outside the European Union can be found in the following resources made available by the provider itself: “Regarding international data transfers in Google Analytics” (see link: https://support.google.com/analytics/answer/11609059) and “Safeguards for international data transfers with Google’s advertising and analytics products” (see link: https://services.google.com/fh/files/misc/safeguards_for_international_data_transfers.pdf).
In view of the scope of the processing, the nature of the data processed, and the risks of the processing carried out by the supplier, the Company has deemed the additional security measures that the supplier guarantees to adopt to protect the personal data processed on behalf of the Company itself to be appropriate.
We would like to point out that some of the third parties indicated in the tables in this privacy policy may – as independent data controllers – process personal data collected by means of the cookies installed on this Website from a location outside the European territory and, therefore, we recommend that you read their privacy policy carefully above for further details.
In order to exercise your rights, or to obtain any other information or clarification in relation to this cookie policy, please contact the Company by means of:
Pursuant to the Applicable Law, the Controller informs Users that they have the right to obtain information on (i) the origin of personal data; (ii) the purposes and methods of processing; (iii) the logic applied in the case of processing carried out with the aid of electronic instruments; (iv) the identification details of the data controller and data processors; (v) the subjects or categories of subjects to whom the personal data may be communicated or who may become aware of it in their capacity as data processors or persons in charge of processing.
Furthermore, Users have the right to obtain:
a) access, updating, rectification or, where interested therein, integration of the data;
b) erasure, anonymisation or restriction of data processed unlawfully, including data whose retention is unnecessary for the purposes for which it was collected or subsequently processed;
c) certification that the operations referred to in letters a) and b) have been brought to the attention, also with regard to their content, of those to whom the data have been communicated or disseminated, except in the case where this proves impossible or involves a manifestly disproportionate effort compared to the right being protected.
Pursuant to Applicable Law, the Users have:
a) the right to withdraw consent at any time, if the processing is based on their consent;
b) the right of access to the personal data;
c) (if it is applicable) the right to data portability (right to receive all personal data concerning them in a structured format, commonly used and readable by automatic device), the right to restriction of the processing of personal data, the right to rectification and the right to erasure (“right to be forgotten”);
d) the right to object:
e) if they believe that the processing that concerns them violates the Regulation, the right to lodge a complaint with a Supervisory Authority (if a European citizen, in the Member State in which they usually reside, in the one in which they work or in the one in which the alleged violation has occurred). The Italian Supervisory Authority is the Garante per la protezione dei dati personali, located in Piazza Venezia n. 11, 00187 – Rome (http://www.garanteprivacy.it/).
The following table lists all the cookies used on the Website, highlighting their specific characteristics and, in the case of third-party cookies, links to their respective privacy policies, so that users can make an informed decision about whether to consent to their use and which cookies to block or delete.
Cookie statement last updated on 5 February 2026:
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The Company is not responsible for updating all links that can be viewed in this cookie policy, therefore whenever a link is not functional and/or updated, Users acknowledge and accept that they must always refer to the document and/or section of the websites referred to such link.